Advertising Program Along State Trunkline or Freeway

The Michigan Department of Transportation (MDOT) has arranged for a private firm, Michigan Logos, Inc. to administer their Tourist Oriented Directional Signs  (TODS) program and their Specific Services Signing program, also known as Logo Signing.  

Businesses serving travelers and tourists can have signs erected along Michigan highways and state roads under two programs offered by the Michigan Department of Transportation. 

  • The Tourist Oriented Directional Signs (TODS) program provides directional signs for eligible tourist attractions located off the state rural roadway system.
   MDOT TODS image

  • The Specific Services Signing program (also known as Logo Signing) permits eligible businesses to place their logos on Specific Service Sign panels that identify key services along designated freeways.
MDOT Logo Sign Image

The programs differ in the businesses they serve and the roads they apply to. 

To learn more about the program click on this website link.

You can also call the program contact person,  Mike Kovalchick, General Manager Michigan Logos, Inc., at 517-337-2267 or 1-888-645-6467